Blog
Practical notes on links, QR codes, and sharing smarter — from the team building Lumara Links.
Marketing
6 min read
How Short Links Affect Click-Through Rates in Email Campaigns
Shortening a link changes how it looks in an inbox. Here’s what that does to open and click behavior, and where it doesn’t help at all.
SEO
7 min read
Do Shortened URLs Hurt SEO? What the Evidence Actually Shows
Short links get a bad reputation in SEO circles. Here’s a level-headed look at what actually happens to ranking signals when you use one.
Social Media
5 min read
QR Codes and Short Links: A Playbook for Social Media Bios
A bio link only gets one shot. Here’s how to combine a short link and a QR code so it works everywhere your audience actually is.
Analytics
6 min read
Reading Click Analytics Without Overreacting to Small Numbers
A day with double the usual clicks isn’t always a trend. A simple framework for telling signal from noise in link analytics.