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Lumara Links

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Practical notes on links, QR codes, and sharing smarter — from the team building Lumara Links.

URL Shortening
Featured

A Practical Guide to Choosing a Short Link Alias

A good custom alias is short, guessable, and consistent. Here’s how to pick one that holds up across a whole campaign.

Lumara Team5 min read
Marketing
6 min read

How Short Links Affect Click-Through Rates in Email Campaigns

Shortening a link changes how it looks in an inbox. Here’s what that does to open and click behavior, and where it doesn’t help at all.

SEO
7 min read

Do Shortened URLs Hurt SEO? What the Evidence Actually Shows

Short links get a bad reputation in SEO circles. Here’s a level-headed look at what actually happens to ranking signals when you use one.

Social Media
5 min read

QR Codes and Short Links: A Playbook for Social Media Bios

A bio link only gets one shot. Here’s how to combine a short link and a QR code so it works everywhere your audience actually is.

Analytics
6 min read

Reading Click Analytics Without Overreacting to Small Numbers

A day with double the usual clicks isn’t always a trend. A simple framework for telling signal from noise in link analytics.