FeaturedURL Shortening
What a URL shortener does, and when to use one
A plain-language guide to how short links work, what happens when someone clicks one, and the situations where they help most.
4 min read
Guides to short links and QR codes
Practical guides on links, QR codes and sharing.
QR Codes
QR codes on business cards: what to link and how to print them
What a business card QR code should open, how big to print it, where to place it, and how to keep it working for as long as the cards are in use.
4 min read
QR Codes
QR code menus for restaurants and cafés: a practical setup guide
How to put your menu behind a QR code that guests can scan easily, where to place the codes, and how to keep the menu up to date without reprinting.
5 min read
QR Codes
Wi-Fi QR codes: let guests join your network with one scan
How a Wi-Fi QR code works, how to make one safely, which settings to choose, and what to do when guests cannot connect.
4 min read
URL Shortening
How to choose a custom alias people will remember
The difference between a link people can retype from memory and one they cannot is usually the alias. Here is how to pick a good one.
3 min read
QR Codes
QR codes on print: a checklist before you send to the printer
Size, contrast, quiet zone, file format and testing — the practical checks that decide whether a printed QR code actually scans.
5 min read
Marketing
Using short links in email and SMS campaigns
Where short links earn their place in messages, where they can hurt, and how to keep recipients' trust while you save characters.
4 min read
SEO
Do short links affect SEO?
How redirects work, what search engines do with them, and where short links fit into a healthy site.
4 min read
Social Media
Short links for social bios and posts
How to use short links and QR codes on social profiles, in posts and on video, where you often get exactly one link.
3 min read
Analytics
Reading click data: five numbers that matter
A short guide to the figures a link dashboard shows, what each one can and cannot tell you, and how to avoid reading too much into them.
4 min read
Analytics
UTM parameters explained, with examples
What the five UTM tags mean, how to name them consistently, and how short links keep tagged addresses presentable.
4 min read